Project summary
YuCoin
We partnered with YuLife to launch their gamified product in South Africa, creating a dynamic, brand-aligned animation that engages health-conscious and reward-driven consumers while positioning YuLife as a leader in wellness incentives.
Project Scope
Storyboarding
Through loose sketches and visual annotations, we mapped pacing, transitions and reward moments. This approach allowed us to refine the story, align stakeholders and simplify complex mechanics before production , resulting in a clear, engaging and visually compelling animation blueprint.
From sketch to screen: Bringing the story to life
Following storyboard approval, we translated the sketches into refined animated stills, introducing colour, depth and brand detail. This stage brought clarity and vibrancy to the previously monochromatic frames, allowing the YuLife visual identity to come to life through considered palettes, typography and character styling.
The addition of colour not only enhanced emotional resonance but also reinforced key reward moments and product interactions. These polished stills acted as a crucial bridge between concept and final animation, aligning stakeholders on tone, energy and visual consistency before full motion development began.
