Project Summary
Bioplus® Suzuki Summer Campaign
The objective of the campaign was to drive sales and increase consumer engagement through a nationwide buy-and-win mechanic. To maximise reach and engagement, the campaign was supported by multiple communication streams, including influencer activations, an influencer road trip, an interactive game, and social media content.
The Idea
Consumers stood a chance to win a Suzuki Jimny by purchasing any 2x Bioplus® Energy Drinks. To increase continuous brand engagement, they also stood a chance of winning instant digital prizes through an interactive online game.
To maximize accessibility and participation, the entire entry mechanism was powered through WhatsApp, creating a seamless and easy consumer experience across the campaign rollout.
Project Scope
The Design
We retained the iconic green gradient and background arrow element to reinforce brand recognisability and maintain visual consistency across the campaign.
Colour contrast played a central role in the overall design approach. Red accents were used strategically to complement and amplify the brand’s bold typography, creating stronger distinction between the copy and background. The prize vehicle, the Jimny, was rendered in the iconic Bioplus® red to maximise instant recognition on the road. Positioned against the green backdrop (red’s complementary colour) the vehicle became the visual focal point, commanding attention and enhancing overall impact.
Game Results
Total Game Plays
Total plays indicates users were replaying it multiple times, showing strong stickiness and competitive behaviour.
Engagement Rate
An engagement rate of 71.94% and average session duration of 2:05 indicate users were actively exploring content once landing on the page.
Total Clicks
Meta delivered 64,873 clicks, showing strong traffic-driving capability despite a relatively modest spend.
