An engaging maze-style game that became the heart of our digital launch strategy. The game wasn’t just a promotional tool; it marked a pioneering moment for the Panado® brand as we ventured into uncharted territory by leveraging gamification for a product launch.

The campaign also included a competition element and users could win prizes based on their total game points – driving repeat plays. This bold, digitally focused approach elevated the brand and set a new standard in how pharmaceutical products can connect with consumers.