Project Summary
Payflex Soft Life
The Soft Life isn’t about doing less. It’s about choosing ease over exhaustion and joy over hustle. For some, it’s business class flights, the latest sneaker drop, or designer bags.
For others, it’s a weekend away, a reset routine, or an airport lounge moment. Whatever your version looks like, Payflex makes your Soft Life — interest free.
The Idea
Rooted in emotion, aspiration, and empowerment, the campaign encouraged loyal shoppers to showcase how Payflex enables a lifestyle where saying ‘yes’ to enjoyable, luxurious, and stress-free moments feels more attainable. Through this positioning, Payflex was presented not just as a payment solution, but as a lifestyle enabler.
For the Payflex Soft Life Campaign, we helped drive brand awareness, acquired new customers as well as increased the frequency of spend. Consumers stood a chance to 2 Business Class tickets to anywhere in the world*. To increase continuous brand engagement, they also stood a chance of winning instant prizes. To maximize accessibility and participation, the entire entry mechanism was powered through Instagram and TikTok, creating a seamless and easy consumer experience across the campaign rollout.
Project Scope
Results
New website visitors
We managed to gain over 128K new users to the website and 233K views on the page itself.
Paid Media Clicks
The paid rollout helped maintain strong visibility for the Payflex Soft Life campaign across Meta.
Video Plays
We achieved strong overall results, which were also clearly reflected in the website performance.
Landing Page and Mailers
Mailers
