Project summary
Hyundai Hunt: South Africa’s Most Loved
Turning a national campaign into a real-world experience.
To celebrate 25 years in South Africa, Hyundai launched a nationwide, interactive “hunt” that got Mzansi moving, searching, and engaging in real life. Working alongside Retroviral as the lead agency, we brought the digital experience to life, developing the platform that powered the campaign end-to-end.
The Idea
A nationwide hunt.
A moving digital pin.
Real-world rewards.
Users followed the pin across provinces, checked in at dealerships, and climbed a national leaderboard for a chance to win instant prizes… and a Hyundai Exter.
Simple mechanic. Big behaviour shift.
What We Did
UX & UI Strategy
Platform Architecture
Microsite Development
Real-time Journey Design
We built the digital backbone that connected physical activations, social engagement, and dealership traffic into a single, seamless experience.
Project Scope
Results
Total Reach
Total Engagement
Sign-ups
Outbound Clicks
Test Drives Driven
The Impact
This wasn’t just awareness. It was action. From social engagement to physical dealership visits, the platform successfully converted digital curiosity into real-world behaviour, delivering what most campaigns only promise… actual feet through doors.
The Takeaway
When digital experiences are designed to be lived, not just viewed, they perform.
This campaign proved that the right UX can turn a brand moment into a national movement.
