Bronze
Social Paid Advertising
Project summary
Payflex Pay in Phree
We helped Payflex, SA’s largest independent Buy Now Pay Later provider, launch a new payment product called Pay in 3. Pay in 3 empowers shoppers to pay for their purchases over 3 interest-free installments.
Our goal? Make Pay in 3 impossible to ignore.
Our approach? Disrupt the norm with a culturally relevant campaign using comedic duo Bouwer Bosch and Themba Robin.
We created a series of 5 humour-driven videos that played on the local mispronunciation of “three” as “phree.” This cultural twist didn’t just land laughs, it landed loyalty. We turned shopping into storytelling, making the product resonate through relatability and wit.
Project Scope
Results
Total Video Views
These were the Total Video Views achieved during the campaign.
Total Impressions
Total number of impressions achieved across all digital platforms during the campaign.
Total Sales
Total Rand value of Pay in 3
transactions attributed to the campaign.
