Project summary
Panado® 2-Pack Punch
For the Panado® 2 Pack Punch campaign, we developed a culturally resonant South African key visual designed to connect meaningfully with our local target market.
The objective was to elevate Panado®’s value-driven 2-pack offering while ensuring the creative felt authentic, relatable and distinctly local. To deepen relevance and reach, we created both English and vernacular versions of the assets, enabling the campaign to speak directly to diverse communities across the country.
Key Visual to High Performance
This key visual became the foundation for the broader campaign ecosystem. From it, we rolled out a suite of performance-led assets across P-Max, Meta and YouTube, ensuring consistency in messages, look and feel while optimising for each platform’s unique format and audience behaviour.
Motion, cutdowns and static adaptations were all guided by the central creative idea, allowing the campaign to scale seamlessly without losing impact. The result was a cohesive, locally grounded campaign that not only drove strong performance metrics but also reinforced Panado®’s relevance and trust within the South African market.
Project Scope
Results
Total Impressions
Total number of time ads were shown to viewers.
Total Video Views
The total number of times our campaigns was displayed to users on Meta.
Total Reach
Across Meta and Youtube.
