Bioplus® has long stood for physical energy and mental vitality. When Adcock Ingram set out to launch Bioplus® Energy Gummies, the opportunity was to extend this trusted equity into a new, convenient format without diluting the brand’s strength.

In a saturated energy category dominated by loud, often indistinct visual language, our challenge was to create immediate shelf standout while remaining unmistakably Bioplus®.

We retained and amplified the iconic green masterbrand, using high-impact gradients and directional light beams to introduce movement and momentum across the system. Bold, confident typography reinforced the sense of upliftment, while dynamic, angled pack compositions injected visual energy into every layout.

Layered fruit bursts and floating gummy spheres conveyed flavour intensity and vitality, balancing performance cues with approachability. Red accents were strategically introduced to heighten urgency and power, ensuring the new format felt as potent as the original energy drink. The result was a modernised expression of Bioplus®, a progressive, energetic and instantly recognisable product.

We developed a scalable visual system with clear flavour differentiation. Berry Boost used bold red and berry imagery, while Tropical Surge introduced vibrant citrus cues , each anchored in the iconic Bioplus® green. The system extended across retail and digital assets, using dynamic energy beams and striking fruit visuals to ensure standout, consistency and future-ready brand growth.