Payflex Pay in Phree

Project Scope: 

Video Production, Digital Strategy, Social Media, and Paid Media

About the Project: 

We partnered with Payflex to launch Phase 2 of their Pay in 3 campaign, bringing the concept of “Pay in Phree” to life. This phase featured a series of five videos starring local favourites Bouwer Bosch and Themba Robin, designed to showcase the ease and flexibility of Payflex’s payment plan in a fun, engaging way.

The campaign was amplified through paid social content on Meta and TikTok, driving brand awareness and encouraging users to experience the PHREE-dom of Pay in 3 for themselves.

Results:

Total Video Views: 51,868,375
Total New Shoppers: 1,740
Total Spend from New & Existing shoppers: R39,483,698
Total Reach: 16,945,790