Payflex Autumn Campaign

Project Scope

Web design and development, Email Marketing and Social Media

About The Project

Time for a wardrobe refresh? 

We partnered with Payflex to launch a campaign aimed at driving new shopper registrations and boosting autumn fashion sales through their retailer partners. We utilised web, social media, and email channels to maximise impact.

The campaign achieved impressive results across various platforms.

Social Results:

Total Ad Amount Spent: R33,992.67

Total Paid Reach: 961k

Facebook Ad Impressions: 2.64M

Facebook Ad Clicks: 70,278

Cost Per Click: R0.78

Landing Page:

Total Sessions: 24,764

Total Users: 20,243

Email Results:

A total of 5 emailers were sent to a database of 1,591,026 recipients during the campaign period