BIC® Clic Pen

Project Scope

UX, UI Design and Development
Storyboarding & Animation
Copywriting & Design

About the Project

We partnered with BIC® Stationery to create multiple digital marketing assets to promote and increase sales of their BIC® Clic pen.

UX, UI Design and Development

The project included the strategy, design and development of an immersive product landing page. The landing page highlights the products’ features in a fun and interactive way.

Storyboarding, Design and Animation

We created an animated product video that highlighted the key features of the BIC® Clic pen. The video was used across multiple digital touch-points including web and social.

Copywriting and Design

We devised a Facebook Carousel post with the objective of garnering consumer’s attention and driving them to Takealot to purchase online.