Panado Grape Teaser Campaign

Project Scope

 UI/UX, Design Web Development, Digital Strategy & Concept, Social Media

 About The Project

I taste great, but what am I?

To create awareness of the latest addition to Panado®’s great-tasting paediatric
syrup range, we ran a 5-week teaser campaign on both social media and a
dedicated landing page. Users had to guess the flavour of the syrup joining
Panado® Paediatric Peppermint and Strawberry syrups through a series of weekly
riddles to stand a chance to win 1 of 25 R1000 Takealot vouchers.

Campaign Results

3 972 378 people reached
8 926 572 impressions
41 617 clicks to site
24 712 landing page visits
22 389 entries
16 946 successful entries