Panado Grape Escape
Project Scope
Gamification, Web Development, UI,UX and Social Media
About The Project
We developed an interactive game to introduce the new Panado® grape-flavoured paediatric syrup. In the game, users are tasked with helping our lion mascot navigate through a challenging maze while collecting grapes to accumulate points.
The players with the most points topped our leaderboard and had a chance to win weekly Takealot vouchers.
The results:
• The game attracted a total of 9,620 users overall.
• There were 9,360 recorded registrations.
• In total, there were 187,604 gameplays.
• The total time spent playing the game amounted to 1,739 hours, 42 minutes, and 30 seconds.