work

Panado Grape Escape

Project Scope

 Gamification, Web Development, UI,UX and Social Media

About The Project

We developed an interactive game to introduce the new Panado® grape-flavoured paediatric syrup. In the game, users are tasked with helping our lion mascot navigate through a challenging maze while collecting grapes to accumulate points. 

The players with the most points topped our leaderboard and had a chance to win weekly Takealot vouchers.

The results: 

• The game attracted a total of 9,620 users overall.

• There were 9,360 recorded registrations.

• In total, there were 187,604 gameplays.

• The total time spent playing the game amounted to 1,739 hours, 42 minutes, and 30 seconds.

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