OLX Hone Your Hustle
UI Design, Game Design, Development, Paid Media and Content Creation
About the Project
We designed, developed and executed a branded game for the online marketplace, OLX. The game was interactive, where users would “hustle” through the streets, collecting frequently listed OLX items such as cars and TVs for points. The campaign was targeted at OLX sellers, who use the site to run their “side hustles” but the game was fun and accessible for everyone.
The campaign achieved the following results:
- Total Campaign Reach: 7,059,263
- Total Gameplays: 143 415
- Total Unique Registrations: 2, 130