MAQ World of Softness

Project Scope

UI Design, Game Design, Development, Paid Media and Content Creation

About the Project

We designed, developed and executed a branded gamification campaign called World Of Softness for MAQ Homecare. The game promoted MAQ’s Silk Fabric Conditioner in a fun, interactive way and users were incentivised to play multiple times with weekly prizes.


Among creating product awareness, catering to a wide audience and incentivising multiple gameplays, World of Softness also achieved the following results:

  • Total Campaign Reach: 1,255,935
  • Total Gameplays: 138,112
  • Total Unique Registrations: 4,769
  • Avergae Gameplays per User: 29
  • Decrease in Bounce Rate: 37%
  • Increase in Time Spent on Site: 177.98%

Case Study Video

You can watch the full case study video here.

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