MAQ Home Tester Club

Project Scope

Digital content, social media and Paid media

About The Project

We ran organic and paid content on Meta and YouTube to promote the MAQ Home Tester Club testimonials for MAQ® Dishwashing Liquid. The Home Tester Club distributed the product to 862 of their members to test, resulting in an impressive rating of 4.8 out of 5, with 98% recommending it. 

This campaign effectively showcased real consumer feedback, driving significant brand awareness and engagement.

With the addition of paid media, the campaign achieved the following results: 

Media Spend

Meta – R150,068.99

YouTube – R97,436.53

Reach

Meta – 6,060,613

YouTube – 5,382,319

Impressions

Meta – 20,096,121

YouTube – 7,961,774

Engagement

Meta – 552,541

YouTube – 1,009,015