Hacks with MAQ

Project Scope

UX Design, UI Design, Development, Paid Media and Content Creation

About the Project

We designed, developed and executed a quiz-based gamification campaign for MAQ Homecare. The primary objective of the campaign was to garner competition entries and drive product awareness. Consumers stood to win a year’s supply of MAQ products by watching branded content and completing a simple quiz.

The campaign ran for 6 weeks and highlighted a different MAQ product each week.

Results

The campaign achieved the following results:

• Total Website Visits: 45,000
  
• Total Competition Entries: 8,728
  
• Total Campaign Reach: 3,123,712