#GetFestiveWithBIC Campaign

Project Scope

Social Media Strategy and Content Creation

About the Project

We strategised, created and managed this digital campaign for BIC. Like the #BICStayInspired campaign, we shared Christmas-themed drawing tutorial videos, that showcased BIC Stationery products across social media channels. The videos called children to recreate drawings themselves and share their renditions for the chance to win a BIC Stationery hamper.