#ColourTomorrow with BIC®

Project Scope

Strategy, illustration and content creation.

About the Project

Colour has the ability to stimulate creativity and conjure more positive thinking. There’s no better brand than BIC® Stationery to drive this narrative. We worked with them to bring colour to spaces and places with beautiful murals.

We designed a series of interactive murals that were applied at various locations around Gauteng. This included the Johannesburg Zoo and underdeveloped schools. We incorporated an engagement mechanic that incentivised people to post pictures of themselves interacting with the murals – They stood a chance to win their own custom mural on a wall of their choice.

Illustration: ANOMALY
Storytelling: ANOMALY
Videography: Mode Films
Mural Execution: Hype Media

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