Cepacol® Summer Campaign

Project Scope: 

Campaign Strategy | Storyboarding | Production | Multimedia Design | Social Media

Challenge: 

Summer may bring sunshine, but it also brings sore throats, congestion, and
flu-like symptoms. Cepacol® needed a campaign that didn’t just acknowledge these
seasonal struggles but positioned its range as the go-to solution for soothing relief.
The mission for us? Educate consumers on Cepacol®’s targeted relief for every
symptom, season, and occasion.

Solution: 

We developed a mini-campaign through four engaging content pieces, we balanced
education with storytelling, ensuring these assets worked as always-on content
while delivering the weight of a full campaign.

The message was clear:
Sore throat? Congestion? Discomfort? There’s a Cepacol® for that.

Results:

Impressions: 3,403,602
Reach: 1,612,759
Video Views: 2,219,459
Engagement: 923,535