Bioplus® Influencer and Mocktails

Project Scope: 

Campaign Strategy, Influencer Collaboration, Social Media.

About Campaign: 

Bioplus is about more than just energy—it’s about owning who you are. To bring the “Own Your Plus” message to life, we partnered with influencers who showcased how Bioplus powers their unique lifestyles and creative expression.

To highlight the range, we sent influencers exclusive mocktail tasting kits featuring the  Bionic Berry flavour. Influencers took on the challenge, mixing, sipping, and sharing their ultimate Bioplus mocktail creations.

With Dry January in full swing, this was the ideal moment to position Bioplus Energy Drinks as the go-to non-alcoholic energy boost that’s perfect for any occasion.

Competition Element: 

To amplify engagement, influencers invited their followers to share their favourite Bioplus Energy Drinks flavour, giving fans the chance to win a Bioplus Mocktail Kit & Cooler Box worth R3,000.

Results:

Impressions: 9,093,520

Reach: 3,034,234

Video Views: 8,173,807

Engagement: 271,595