BIC® Pastel Highlighters

Project Scope

UX, UI Design and Development
Storyboarding & Animation
Copywriting & Design

About the Project

We created multiple digital marketing assets to promote and increase sales for the BIC® Pastel Highlighters.

UX, UI Design and Development

The project included the strategy, design and development of an immersive product landing page that puts the consumer first and immerses the consumer in the world of the brand, with UX that is effortless for the consumer to navigate.

Storyboarding, Design and Animation

We created an animated product video to celebrate the BIC® Pastel highlighters colour, through playful design aesthetic.

Copywriting and Design

We created a Facebook Carousel post with the objective of driving consumer’s to Takealot to purchase online.