Adcock Winter Warriors

Project Scope

Gamification, Web Development, UI,UX and Social Media

About The Project

Ready to conquer the cold and flu season? 

We collaborated with Adcock Ingram to create the Winter Warriors campaign, an interactive game designed to educate users about their products. Participants matched products to symptoms for a chance to win R20,000 in Takealot vouchers.

The campaign drove significant engagement and achieved the following results: 

Game Results:

Total Plays: 51 268

Total Successful Entries: 26 650 

Total Game Site Visits: 56 234

Total Unique Plays: 21 981